How it works
You focus on your business. We handle the physical operation.
There is nothing mysterious about fulfillment. Here is the whole flow, in the order it actually happens, including the parts that are your responsibility rather than ours.
Getting started
Before the first shipment
Onboarding is where most of the avoidable problems get solved. It takes a conversation, not a form.
- 01
You describe what you ship
Product type, SKU count, expected order volume, delivery countries and any handling requirements.
- 02
We confirm what we can do
We tell you plainly whether we can handle it, from when, and where the limits are. If we are not the right fit, you hear that.
- 03
Terms and setup agreed
Pricing, storage arrangement, insurance, order transfer method and inspection criteria are settled in writing.
- 04
You send your stock
You arrange freight to our German operation. We confirm the arrival window so the space and the people are ready.
Then, continuously
The running operation
Once stock is in, the cycle repeats without you handling anything physically. Your customer orders. The order reaches us. We pick it, pack it for its shipment type, label it and dispatch it. If it comes back, we receive and inspect it.
Your side of that cycle is commercial: selling, pricing, customer communication and deciding when to replenish. Our side is physical: everything that requires hands, space and a location inside the EU.
Division of labour
Who does what
Being explicit about this early avoids the most common cause of friction with a fulfillment provider — two parties each assuming the other owns a step.
Your responsibility
- Getting your goods to our German operation, including export and import formalities
- Your own VAT registration and tax obligations
- Product compliance and correct product information
- Customer service, pricing and sales channels
- Telling us in advance about volume changes and inbound shipments
Division of labour
Our responsibility
- Receiving and unloading inbound freight
- Checking quantities and condition against your documents
- Storing goods appropriately and keeping stock accurate
- Picking and packing orders to your instructions
- Labelling and dispatching across Germany and the EU
- Receiving and inspecting returns
- Telling you when something is wrong, before you find out from a customer
The order cycle
From order to doorstep
This is the loop that runs every working day once you are set up.
- 01
Order received
Your order data reaches us through the agreed transfer method.
- 02
Picked
Articles picked by SKU and variant from their storage locations.
- 03
Packed
Packed for parcel, carton or pallet, with any inserts or documentation.
- 04
Labelled
Shipping label and any customer-specific or country-specific labelling applied.
- 05
Dispatched
Handed to the carrier for domestic German or intra-EU delivery.
- 06
Delivered
Your customer receives it from inside the EU, with no per-order customs step.
- 07
Returned, if applicable
Returns come back to Germany, are inspected, and are handled on your instruction.
Still deciding whether this fits?
The FAQ covers the questions that usually decide it: customs and VAT, whether you need a German entity, liability, contract length and how pricing is built up.
Ready to see what this would look like for your products?
The quote form asks for exactly what we need to give you a real answer: what you ship, how much of it, how often, and where it goes.
Madyel operates flexible warehouse capacity in Germany that scales with each client. We do not publish capacity, throughput or customer figures we cannot substantiate.